Instagram has become an avenue for shop** through which brands deliver promotional
messages and foster interactions with and among consumers while selling products. Given …

Motivated by the lack of knowledge of what factors deterring Internet users from adopting the
Internet shop** in develo** cultures, this investigation is therefore intended to underline …

Purpose The shopper journey can cross a number of channels leading up to the point of a
possible purchase, which may be unseen by the retailer or brand for the targeted purchase …

Consumers increasingly search for, evaluate, and buy items via social media and websites,
but little is known about how these activities affect their level of trust, attitudes toward online …

Purpose Online shop** has continued to grow in popularity, and the advance of internet
technology has enhanced customers' experiences. One technology online retailers have …

This paper presents a critical review and synthesis of the extant literature which underscores
the complexities of conceptualising and measuring the synergies created by brand, retailer …

The purpose of this study was to examine the gratification factors that increase user
satisfaction of hotels' Facebook pages and to determine how user satisfaction affects visit …

Virtual try-on technology has gained significant importance in the retail industry due to its
potential to transform the way customers interact with products and make purchase …

The Engel, Kollatt, & Blackwell (EKB) decision-making model has long been a core theory of
consumer behaviour. This paper conceptually unpicks it to explore if it can continue to be as …

Purpose–The purpose of this paper is to look at the factors driving online shop** and to
develop an understanding of the factors influencing the online shop** by the consumers …