COVID-19 has negatively affected the educational systems of most countries, most
especially, private universities in Ghana. The study assessed the strategies adopted by …

The decision-making relating to effective marketing is less supported by operational
methodologies and optimizing methods in high education sectors than in the companies …

With the declining number of students interested in pursuing STEM courses such as
Bachelor's Degree in Biology as evidenced by low enrollment, HEIs currently offering and …

A close observation in recent times has shown a steady decline of students' enrolment into
business education programme especially in the colleges of education. The situation is …

Securing employment is a primary objective for many individuals, particularly among the
youth, after completing their education. Nevertheless, with the growing number of graduates …

This article examines the emerging unfair inequality in Kenyan secondary schools through
comparative case studies of three secondary schools in western Kenya. Qualitative data …

Purchasing decisions and customer satisfaction are what determine marketing. This study
aimed to analyze the effect of marketing mix variables of price, place, and promotion on …

This study aimed at presenting an acceptable marketing mix for private universities in Kwara
State. The study observed the increasing number of applicants and relates this to the not too …

Abstract Institutions of Higher Learning (IHL) are facing increasing competitive pressure from
existing and new entrants in the global higher education marketplace. To compound the …

University's corporate image and promotional appeal are fundamental to students' decisions
during enrolment into the private ivory towers in Nigeria. The proliferation and high-rate …