In the e-commerce realm, compelling advertising images are pivotal for attracting customer
attention. While generative models automate image generation, they often produce …

Creativity is the heart and soul of advertising services. Effective creatives can create a win-
win scenario: advertisers each target users and achieve marketing objectives more …

Ad creative is one of the main mediums for e-commerce advertising. Ad creative with good
visuals may increase a product's click-through rate (ctr). In recent years, unlike artificially …

Traditional recommender systems heavily rely on ID features, which often encounter
challenges related to cold-start and generalization. Modeling pre-extracted content features …

In the classical e-commerce platforms, the personalized product-tying recommendation has
proven to be of great added value, which improves users' purchase willingness to product …

In e-commerce, images are widely used to display more intuitive information about items.
Image selection significantly affects the user's click-through rate (CTR). Most existing work …

The state-of-the-art methods for e-commerce product background generation suffer from the
inefficiency of designing product-wise prompts when scaling up the production, as well as …

Most existing methods generate advertising creatives through manual design or based on
templates. However, these methods can not achieve a favorable balance between creative …