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Tourism and hospitality forecasting with big data: A systematic review of the literature
Empirical research has shown that incorporating big data into tourism and hospitality
forecasting significantly improves prediction accuracy. This study presents a comprehensive …
forecasting significantly improves prediction accuracy. This study presents a comprehensive …
Structural model robustness checks in PLS-SEM
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …
for analyzing complex inter-relationships between observed and latent variables in tourism …
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach
to structural equation modeling (SEM), designed to overcome the apparent dichotomy …
to structural equation modeling (SEM), designed to overcome the apparent dichotomy …
An integrative model of consumers' intentions to purchase travel online
Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the
Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes …
Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes …
[หนังสือ][B] Recommender systems: an introduction
In this age of information overload, people use a variety of strategies to make choices about
what to buy, how to spend their leisure time, and even whom to date. Recommender …
what to buy, how to spend their leisure time, and even whom to date. Recommender …
A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research
In partial least squares structural path modelling, the reflective–formative type of hierarchical
component models (HCMs)(also known as Higher-Order Model) have become a popular …
component models (HCMs)(also known as Higher-Order Model) have become a popular …
Map** customer journeys in multichannel decision-making
J Wolny, N Charoensuksai - Journal of Direct, Data and Digital Marketing …, 2014 - Springer
This study is focused on multi-channel shop**, which refers to the integration of various
channels in the consumer decision-making process. The term was coined in the early 2000s …
channels in the consumer decision-making process. The term was coined in the early 2000s …
Luxury fashion consumption in sharing economy: A study of Indian millennials
Recently, the trend of sharing economy has gained popularity in fashion, particularly among
millennials. Few studies in the past have focused on sharing economy in the clothing …
millennials. Few studies in the past have focused on sharing economy in the clothing …
Self-service technologies and e-services risks in social commerce era
Social commerce as a subset of e-commerce has been emerged in part due to the popularity
of social networking sites. Social commerce brings new challenges to marketing activities …
of social networking sites. Social commerce brings new challenges to marketing activities …
The driving forces of Facebook social commerce
The Driving Forces of Facebook Social Commerce SciELO - Scientific Electronic Library Online
vol.14 número2 Factors Influencing Customer Engagement in Social Commerce Websites: A …
vol.14 número2 Factors Influencing Customer Engagement in Social Commerce Websites: A …