Tourism and hospitality forecasting with big data: A systematic review of the literature

DC Wu, S Zhong, J Wu, H Song - Journal of Hospitality & …, 2024 - journals.sagepub.com
Empirical research has shown that incorporating big data into tourism and hospitality
forecasting significantly improves prediction accuracy. This study presents a comprehensive …

Structural model robustness checks in PLS-SEM

M Sarstedt, CM Ringle, JH Cheah, H Ting… - Tourism …, 2020 - journals.sagepub.com
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool
for analyzing complex inter-relationships between observed and latent variables in tourism …

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

G Shmueli, M Sarstedt, JF Hair, JH Cheah… - European journal of …, 2019 - emerald.com
Purpose Partial least squares (PLS) has been introduced as a “causal-predictive” approach
to structural equation modeling (SEM), designed to overcome the apparent dichotomy …

An integrative model of consumers' intentions to purchase travel online

S Amaro, P Duarte - Tourism management, 2015 - Elsevier
Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the
Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes …

[หนังสือ][B] Recommender systems: an introduction

D Jannach, M Zanker, A Felfernig, G Friedrich - 2010 - books.google.com
In this age of information overload, people use a variety of strategies to make choices about
what to buy, how to spend their leisure time, and even whom to date. Recommender …

Map** customer journeys in multichannel decision-making

J Wolny, N Charoensuksai - Journal of Direct, Data and Digital Marketing …, 2014 - Springer
This study is focused on multi-channel shop**, which refers to the integration of various
channels in the consumer decision-making process. The term was coined in the early 2000s …

Luxury fashion consumption in sharing economy: A study of Indian millennials

S Jain, S Mishra - Journal of Global Fashion Marketing, 2020 - Taylor & Francis
Recently, the trend of sharing economy has gained popularity in fashion, particularly among
millennials. Few studies in the past have focused on sharing economy in the clothing …

Self-service technologies and e-services risks in social commerce era

MS Featherman, N Hajli - Journal of Business Ethics, 2016 - Springer
Social commerce as a subset of e-commerce has been emerged in part due to the popularity
of social networking sites. Social commerce brings new challenges to marketing activities …

The driving forces of Facebook social commerce

AS Al-Adwan, H Kokash - Journal of theoretical and applied electronic …, 2019 - SciELO Chile
The Driving Forces of Facebook Social Commerce SciELO - Scientific Electronic Library Online
vol.14 número2 Factors Influencing Customer Engagement in Social Commerce Websites: A …