Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

In the past decade, neurophysiological and physiological tools have been used to explore
consumer behaviour toward advertising. The studies into brain processes (eg, emotions …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

Researchers have long debated whether salient stimuli can involuntarily 'capture'visual
attention. We review here evidence for a recently discovered inhibitory mechanism that may …

Visual attention enables us to selectively prioritize or suppress information in the
environment. Prominent models concerned with the control of visual attention differentiate …

Recently it was argued that in addition to top-down and bottom-up processes, lingering
biases of selection history play a major role in visual selection (Awh, Belopolsky & …

The present paper argues for the notion that when attention is spread across the visual field
in the first sweep of information through the brain visual selection is completely stimulus …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

For more than 2 decades, researchers have debated the nature of cognitive control in the
guidance of visual attention. Stimulus-driven theories claim that salient stimuli automatically …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …