Abstract The 2012 London Olympic Games were heralded as the “Year of the Woman” as
every delegation sent a female athlete to compete in the games, and nearly 45% of all …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Strategic Sport Communication, Third Edition, presents a comprehensive examination of the
evolving field of sport communication. With a complete approach to the multifaceted and …

I was recently talking with one of my graduate students about framing analysis. When I
mentioned rhetorical framing analysis, the student expressed surprise: she was unaware of …

Located in the United States, NBC (National Broadcasting Company) is the biggest and
most powerful Olympic network in the world, having won the rights to televise both the …

Successful media relations and a sound communication strategy are essential for all sport
organizations. Any successful manager working in sport must have a clear understanding of …

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-
and-coming topics bridging media entertainment, sports management, and popular culture …

In addition to being held as models of physical prowess, elite athletes are also expected to
demonstrate mental and emotional “strength.” Vulnerability about mental health has …

Prior research into the portrayal of females in sport media has demonstrated that females
are given less written coverage than males (eg, Fink & Kensicki, 2002), and that the …

Analysis of 70 prime-time hours of host and reporter commentary in NBC's 2004 Athens
Summer Olympic telecast located the degree and forms of gender, ethnic, and national …