The purpose of this study is to analyze the relationships among perceived quality, perceived
value, customer satisfaction, and behavioral intention in Turkish fitness centers. The data …

Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …

Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …

The restaurant industry is experiencing a financial crisis at the moment of COVID-19. The
purpose of this paper is to explore and examine the impact of various factors responsible for …

Tourism research has yet to consider the growing esport sector. Through a mixed-method
research design, we employ the theoretical lens of fandom to examine what online and …

This research contributes to the study of food tourism by analyzing the antecedents and
consequences of a novel concept named creative food tourism experience (CFTE). The …

Purpose In China, the practice of livestreaming while shop** has evolved from a form of
entertainment into a new business strategy. In recent years, the gastronomy industry has …

Purpose Conducting mixed methods (MM) research is one of many ways to study a research
topic in the hospitality and tourism domain. This paper aims to offer a synopsis and …

The environmental challenges associated with meat production and consumption have
driven the rise of new plant-based (PB) meats. However, PB meat consumption among …