Tourism marketing scholars have recently focused on the experiential development of
services. As a sensory tool, music has not been exhaustively approached from a …

There is growing evidence indicating that background music has a significant impact on
consumer purchasing behavior. However, there is limited research on the placement of …

Background music is an indispensable part of films and plays an important role in enhancing
audiences' attention to scenes. However, few studies have examined the cognitive effect of …

Abstract Information for measuring the performance of a commercial action is essential for
any organization. Sponsorship actions have increased significantly in the last few decades …

Discover the secrets to crowdfunding triumph. In start-up tourism enterprises, mastering the
art of captivating and converting users into sponsors through multimodal stimuli is …

Background music has been widely used in online art exhibitions to enhance visitors' art
appreciation experience. At present, what music to use is highly dependent on exhibition …

With the growing popularity of live streaming shop**, designing an effective live streaming
commercial strategy is a focus for retailers as well as researchers. Drawing on stimulus …

Casinos have heavily invested in providing live entertainment to generate visitation.
However, literature on how patrons' music preferences affect their perception of …

Neuroscience techniques are opening new research avenues in marketing research.
Further, new technologies are refreshing the retailing landscape. Among them, immersive …

Globalization occurs in tandem with the development of technology to become more
sophisticated. The development of globalization can have an impact on every line of …