Trends and future research in electronic marketing: A bibliometric analysis of twenty years
P Gao, F Meng, MN Mata, JM Martins, S Iqbal… - Journal of Theoretical …, 2021 - mdpi.com
Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern
because of a significant impact on organizational performance. Over the past few decades …
because of a significant impact on organizational performance. Over the past few decades …
Building modern online social presence: A review of social presence theory and its instructional design implications for future trends
G Cui, B Lockee, C Meng - Education and information technologies, 2013 - Springer
Nowadays, online learning has become a popular option for students because of its
flexibility and more online programs are customized to students' needs. Among all the …
flexibility and more online programs are customized to students' needs. Among all the …
Online shop** motives during the COVID-19 pandemic—lessons from the crisis
J Koch, B Frommeyer, G Schewe - Sustainability, 2020 - mdpi.com
The investigation of established drivers of online purchase behavior is of great relevance
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Trust is a crucial issue in online shop** environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …
commerce platforms due to the salient role of peer-generated contents. This article …
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences
Social commerce, as a relatively new phenomenon, has attracted little research attention.
This study aims to provide initial insights into the dynamics of customer participation in social …
This study aims to provide initial insights into the dynamics of customer participation in social …
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
Purpose Chatbots represent an innovative channel for retailers to meet young customers'
needs anywhere and at any time. Being an emergent technology, however, it is important to …
needs anywhere and at any time. Being an emergent technology, however, it is important to …
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive …
Z Huang, Y Zhu, A Hao, J Deng - Journal of Research in Interactive …, 2023 - emerald.com
Purpose This paper aims to examine the relationship between social presence and
consumer purchase intention in the context of livestreaming commerce and test the …
consumer purchase intention in the context of livestreaming commerce and test the …
Short video apps as a health information source: an investigation of affordances, user experience and users' intention to continue the use of TikTok
Purpose Although leveraging social media to access healthcare information is nothing new,
a boom in short video apps offers new potential for disseminating health-related information …
a boom in short video apps offers new potential for disseminating health-related information …