This paper investigates the relationship between rural tourism experience and tourists' post-
experience green consumption intention. This study is conducted with 345 respondents who …

Food festivals appeal to a broad range of potential attendees. However, for food festival
attendees to engage in such a food adventure to arouse high levels of satisfaction in an …

The concept of atmospheric cues has been developed in environmental psychology to
denote physical attractions from the natural habitat. This research adopts the idea with an …

In the supply chain, companies are increasingly relying on the combination of internal
knowledge creation and external knowledge resources to form a new “open innovation” …

By applying the SOR paradigm, this study attempted to investigate how various aspects of a
virtual trip enhance travelers' immersion in the virtual trip and arouse nostalgia, which …

At present, few studies have focused on the antecedents and consequences of music
festival visitors' flow experience. Based on the cognitive appraisal theory, this study explores …

Previous research indicates that personalized tourism recommendation (PTR) is becoming
increasingly important in tourism marketing. However, many areas of PTR remain …

Given the minimal attention that researchers have given to how various stakeholders
contribute to festival experiencescapes in destination settings, this paper examines how an …

Consumer citizenship behavior is widely considered to be vital to business success.
However, the role of resource uniqueness and service quality in encouraging citizenship …

Purpose The revival of local foods in the tourism context plays a significant role in attracting
visitors. Unexpectedly, empirical evidence on food festivals aimed at reviving local cuisine in …