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[HTML][HTML] Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future
T Ritter, CL Pedersen - Industrial marketing management, 2020 - Elsevier
While the use of data in business-to-business marketing is not a new phenomenon, the
digitization and digitalization of business-to-business firms' business models have recently …
digitization and digitalization of business-to-business firms' business models have recently …
Value co-destruction: a conceptual review and future research agenda
J Lumivalo, T Tuunanen, M Salo - Journal of Service …, 2024 - journals.sagepub.com
The service-dominant (SD) logic lens for understanding value co-creation and customers'
interactive roles in the service exchange has emerged as a focal theme of interest among …
interactive roles in the service exchange has emerged as a focal theme of interest among …
Analyzing the impact of the coronavirus crisis on business models
T Ritter, CL Pedersen - Industrial Marketing Management, 2020 - Elsevier
In the light of the current coronavirus crisis, business-to-business firms face a variety of
challenges in a complex and fast-changing environment. In order to provide structured …
challenges in a complex and fast-changing environment. In order to provide structured …
The customer value proposition: evolution, development, and application in marketing
The customer value proposition (CVP) has a critical role in communicating how a company
aims to provide value to customers. Managers and scholars increasingly use CVP …
aims to provide value to customers. Managers and scholars increasingly use CVP …
Conceptualizing and communicating value in business markets: From value in exchange to value in use
Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …
In recent years, our understanding of the value construct and the communication of customer …
[HTML][HTML] Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
DM Brown, C Apostolidis, BL Dey, P Singh… - Industrial Marketing …, 2024 - Elsevier
The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …
documented. However, little is known about how employees enact this value co-creation, or …
Co-creation practices: Their role in sha** a health care ecosystem
P Frow, JR McColl-Kennedy, A Payne - Industrial Marketing Management, 2016 - Elsevier
Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …
within a service ecosystem. This process occurs when value propositions attract actors to …
[HTML][HTML] Digital transformation of the value proposition: A single case study in the media industry
A Piepponen, P Ritala, J Keränen… - Journal of Business …, 2022 - Elsevier
Digital transformation is among the most pervasive forces disrupting business models
across every industrial sector. While prior research has explored the digital transformation of …
across every industrial sector. While prior research has explored the digital transformation of …
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima - Journal of the academy of marketing science, 2013 - Springer
Because extant literature on the service logic of marketing is dominated by a metaphorical
view of value co-creation, the roles of both service providers and customers remain …
view of value co-creation, the roles of both service providers and customers remain …
Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience
JD Chandler, RF Lusch - Journal of Service Research, 2015 - journals.sagepub.com
The proposed framework sheds light on the fundamental role that value propositions play in
service systems. Building on service-dominant logic from marketing and structuration theory …
service systems. Building on service-dominant logic from marketing and structuration theory …