A holistic perspective to predict yoga tourists' revisit intention: An integration of the TPB and ECM model

EC Leou, H Wang - Frontiers in Psychology, 2023 - frontiersin.org
Introduction The purpose of this study is to empirically investigate the pattern of visitors'
revisiting behavioral intention via the innovational approach of Theory of Planned Behavior …

Influencer voices: Exploring how recommendations drive tourism intent

A Rajput, A Gandhi - 2024 International conference on …, 2024 - ieeexplore.ieee.org
Social media influencers greatly impact travel intentions in today's digital environment by
providing authentic and engaging content. This study addresses the challenge of influencer …

Destination advocacy behaviour of residents: examining the role of psychological ownership

A Gupta, V Singh - Journal of Hospitality and Tourism Insights, 2025 - emerald.com
Purpose The purpose of this study is to investigate the impact of psychological ownership
(PO) on residents' destination advocacy (DA) behaviour in the context of emerging tourist …

Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect

CM Sabiote-Ortiz, ÁL Coves-Martínez… - Journal of Vacation …, 2025 - journals.sagepub.com
When it comes to tourists' selection of the next destination to visit, among the current trends
are the search for authenticity and the search for experiences, and technology plays a key …

Examining the impact of joint brand advertising on perceived destination brand authenticity

AS Can, Y Ekinci, G Pino - International Journal of Advertising, 2024 - Taylor & Francis
Meeting visitors' demand for authentic tourism experiences is challenging, but joint brand
advertising can enhance the perceived authenticity of destination brands, making them more …

Antecedents of visitors' brand loyalty: An investigation of India International Trade Fair

K Virmani, P Tak - Journal of Convention & Event Tourism, 2024 - Taylor & Francis
Tourism destinations rely on visitors' loyalty for continued profitability, which is reflected in
repeat visits to a particular destination. Events play a critical role in enhancing the demand …

Agritourism: The Role of Farm-to-Table in Promoting Local Cuisine and Return Visits

N Nguyen, ANN Nguyen - Journal of Human, Earth, and Future, 2024 - hefjournal.org
This exploration probes into the captivating effect of agritourism, anchored in farm-to-table
traditions, on the enrichment of local culinary adventures and the allure for patrons to return …

Revitalizing Tourism in Free State Province, South Africa: Digital Marketing Strategies for Domestic Tourism Post-COVID-19 Recovery

M Chamboko-Mpotaringa - COVID-19 Impact on Tourism Performance in …, 2024 - Springer
Owing to the impacts of COVID-19, many contemporary nations have taken steps to develop
the tourism industry within their borders. However, the advancements in digital technologies …

[PDF][PDF] Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

JM Mas, K Jaszus, A Gómez, FG Monleon - 2024 - academia.edu
The importance of the image of the tourist destination in the communication and marketing of
a tourist destination is beyond doubt. For this reason, numerous studies address these …

Être authentique pour une marque de destination touristique: Le cas du Luberon en Provence

S Reydet, J Couder, B Ageron - Recherches en Sciences de Gestion, 2024 - shs.cairn.info
SABINE REYDET, JULIEN COUDER, BLANDINE AGERON par des associations tangibles
(monuments patrimoniaux) pour ceux qui la connaissent bien, et par le biais d'associations …