This paper provides a systematic review of the current state of luxury research by map**
the research landscape to identify key research clusters, publications, and journals that have …

Counterfeiting has become an economic problem of international importance and has led to
a variety of countermeasures based on lawful, political, administrative, or business …

The phenomenon of copycats is common in a wide range of industries. Recently, to indicate
product authenticity and combat copycats, many brand name companies (BNCs) have …

This research introduces “brand prominence,” a construct reflecting the conspicuousness of
a brand's mark or logo on a product. The authors propose a taxonomy that assigns …

This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …

This research demonstrates that consumers' desire for counterfeit luxury brands hinges on
the social motivations (ie, to express themselves and/or to fit in) underlying their luxury brand …

The purpose of this study was to explore the perceptions and attitudes of original luxury
brand owners towards counterfeit luxury goods. The results indicated that all respondents …

Purpose–Counterfeiting has become a significant economic phenomenon. Increased
demand for counterfeit branded products (CBPs) makes the study of determinants of …

Purpose: To explore the critical dimensions necessary to create and maintain the success of
a luxury fashion brand. Design/methodology/approach: This study adopts a qualitative …

Examines consumers' motivation for buying counterfeits or pirated goods. The findings
indicated that, compared to those who did not buy pirated music CDs, those who bought the …