Chatbot advertising effectiveness: When does the message get through?
Chatbots on social networking sites are a recent innovation in computer-mediated marketing
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
Fast-food advertising in social media. A case study on Facebook in Egypt
The purpose of this paper is to explore the factors that affect young Egyptian consumers'
attitudes towards fast-food advertising in Facebook which is considered the most widely …
attitudes towards fast-food advertising in Facebook which is considered the most widely …
Social media advertisements and their influence on consumer purchase intention
S KV, N Kp, GB Kamath - Cogent Business & Management, 2021 - Taylor & Francis
Rapid rise in social media users has spawned a new form of advertising for businesses
called social media advertising. Advertisers have long faced one of the most important …
called social media advertising. Advertisers have long faced one of the most important …
The role of social media advertising in consumer buying behavior
AV Ertemel, A Ammoura - International Journal of Commerce and …, 2016 - papers.ssrn.com
P Consumer buying behavior is known also as consumer decision making is the process by
which individuals search for, select, purchase, use, and dispose of goods and services to …
which individuals search for, select, purchase, use, and dispose of goods and services to …
Consumer attitudes toward social network advertising
C Luna-Nevarez, IM Torres - Journal of Current Issues & Research …, 2015 - Taylor & Francis
Little is known about the attitudes that consumers have toward social network advertising. To
explore this phenomenon, the authors developed a theoretical framework to explain the …
explore this phenomenon, the authors developed a theoretical framework to explain the …
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Regardless of the growth in social media and social network advertising (SNA), little
theoretical and empirical knowledge exists on the differences between countries, and the …
theoretical and empirical knowledge exists on the differences between countries, and the …
A factorial survey study on the influence of advertising place and the use of personal data on user acceptance of Facebook ads
Advertisements on social networking sites are typically unrequested messages placed in
between the user-generated content. What makes users accept these ads (or not)? A …
between the user-generated content. What makes users accept these ads (or not)? A …
[PDF][PDF] Social media: A tool for tourism marketing
The paper accomplishes the objective to find out the various vicinity of Social Media (SM) in
which researches have been done so far. SM has become one of the fastest growing …
which researches have been done so far. SM has become one of the fastest growing …
Engagement y disengagement online, factores clave en las estrategias de comunicación turística 2.0
AM Martínez-Sala… - Tendencias de la …, 2020 - books.google.com
La correcta integración de las redes sociales en las estrategias de comunicación de las
organizaciones de marketing de destinos es un imperativo que requiere de las …
organizaciones de marketing de destinos es un imperativo que requiere de las …
[PDF][PDF] Consumer's perception towards social media advertising
B Daroch - International Journal of Research in Business Studies, 2017 - researchgate.net
Now a days marketers are using various ways to entice their customers. Usage of social
media advertising is one of them with which marketers are not only able to influence their …
media advertising is one of them with which marketers are not only able to influence their …