The markets are different and characterized by an increased competition, as well a constant
innovation in products and services available and a greater number of companies in the …

The primary objective of this research is to develop a better understanding of consumer's
post-purchase psychological state by examining the influence of sales promotion and …

Smartphones with state-of-the-art technologies have now become the most used mode of
communication. This research aims to study customer buying behavior when purchasing a …

Customers are diverse, and their preferences have changed tremendously, especially post-
pandemic, as many business organizations are facing major challenges in meeting those …

In the case of Ethiopia, this research paper examines the effect of shift from traditional
marketing mix to digital marketing mix on organizational profitability. Descriptive and …

Purpose This study aims to explore the impact of cultural practices on consumers' buying
behavior in sales promotional activities toward the fashion clothing brands based on the …

Instantaneous changes in global socio-economic scenario due to rapid uncertainties and
emerging technologies have framed a cutthroat competition between the market players …

Riset ini dipicu oleh penurunan penjualan global selama pandemi Covid-19 untuk produk
alas kaki Aerostreet. Turunnya pendapatan yang terjadi menandakan adanya dampak …

Marketers all over the world try to find creative strategies to attract customers, promotional
tools are one important aspect of this paradigm. Sales teams use promotional tools to …

This study examines the effect of pricing practices and other factors on consumers' buying
behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets …