Smart services serve customers and their individual, continuously changing needs;
information and communications technology enables such services. The interactions …

Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

The purpose of this study is to examine the opportunities resulting from online interactions,
by shedding light on the most prominent topic in the field of online marketing. A systematic …

We aim to analyze the evolution and the social and intellectual structure of relationship
marketing/CRM scientific field and develop a research agenda. We performed a systematic …

Objective: in view of the relevance of relationship marketing for organizations operating in
the business-to-consumer market (B2C) and the gap in the literature regarding the …

Organizations have long used analytics to improve performance. Modern enterprise
technological landscapes are being impacted by the increasing individuation of information …

Crises econômicas, pandemia e instabilidade política causaram uma crescente incerteza no
cenário organizacional nos últimos tempos. Para tanto, muitas empresas têm buscado …