Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

This paper presents a critical review of the theoretical basis and empirical evidence for the
popular practitioner idea that there are generational differences in work values. The concept …

This paper presents some significant empirical findings about generational cohorts and their
shop** behavior. Marketing has long relied on the use of market segmentation. While birth …

Purpose–The purpose of this study is to investigate the relationships between tourists'
motivation, experience, perceived value and revisit intentions to creative tourism …

The present paper proposes a customer–brand relationships model and empirically tests the
following:(1) brand–self distance and brand prominence as representing customers' …

While previous studies have identified several factors that influence funders' investment
behavior in crowdfunding, few have explored the underlying mechanisms, particularly the …

Retro brands are relaunched historical brands with updated features. The authors conduct a
“netnographic” analysis of two prominent retro brands, the Volkswagen New Beetle and Star …

Response styles are a source of contamination in questionnaire ratings, and therefore they
threaten the validity of conclusions drawn from marketing research data. In this article, the …

Today the market for luxury goods and services is booming: from the $2 Million Bugatti
Veyron, through gem encrusted $700,000 Montblanc pens, to a mere $10,000 for a bespoke …

The authors examine antecedents of consumer innovativeness in a cross-national context.
They propose a framework that distinguishes individual difference variables and national …