About a decade ago, psychology of the arts started to gain momentum owing to a number of
drives: technological progress improved the conditions under which art could be studied in …

There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

With the recent proliferation of advanced artificial intelligence (AI) models capable of
mimicking human artworks, AI creations might soon replace products of human creativity …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim
that our senses report back objective reality, cognitive scientist Donald Hoffman argues that …

Space heating and cooling consume~ 13% of global energy every year. The development of
advanced materials that promote energy savings in heating and cooling is gaining …

Marketers frequently style food to look pretty (eg, in advertising). This article investigates
how pretty aesthetics (defined by classical aesthetic principles, such as order, symmetry …

What determines how languages categorize colors? We analyzed results of the World Color
Survey (WCS) of 110 languages to show that despite gross differences across languages …

In this article, we develop an account of how aesthetic preferences can be formed as a result
of two hierarchical, fluency-based processes. Our model suggests that processing …

People spend considerable time within built environments. In this study, we tested two
hypotheses about the relationship between people and built environments. First, aesthetic …