This study analyses the impact of the use of digital technology on economic growth for 39
African countries from 2012 to 2016. This analysis applies a system GMM estimator to …

The aim of this study is to explore how the impact of recommendations in social media on
intention to purchase varies between generations Y and Z. The research focuses on two …

The changes in our daily lives, or, which have been called the" new normal," have an
implication in the shifting of tradition to online business activities. This study aims to explore …

Objective: The main objective of this article is to identify social media (SM) usage in
communication between individual consumers and producers in different countries. The …

ORIENTATION: The study investigated the influence of electronic word-of-mouth (eWOM)
adoption on brand love amongst Generation Z consumers in South Africa that will enable …

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan
custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di …

Nowadays online shop** industry is growing rapidly, and social media platforms are a
major part of promotional activities for many companies in Indonesia. The research aims to …

This scientific article explores gender-related disparities in the perceptions of educational
delivery and the significance of higher education for Generation Z students in Slovakia …

Este artículo procura contribuir a la discusión del tema de los contenidos digitales, los
cuales conjugan diversos modos enunciativos, entre los que se cuentan imágenes, textos …

Social media is essential for introducing Islamic educational institutions to the broader
community. The presence of social media is beneficial and provides benefits for Islamic …