Marketing researchers frequently conduct mediation analysis to enrich their understandingof
a focal causal relationship by examiningits underlying mechanism. The main purposeof this …

Building on the resource-based view theory, the study proposed a moderated mediation
model to investigate the impact of green entrepreneurial orientation on ambidextrous green …

Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …

The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

In today's global economy, organizational effectiveness and innovation have become top
priorities, putting pressure on all businesses worldwide. Therefore, this study aims to explore …

Although robots are increasingly used in service provision, research cautions that
consumers are reluctant to accept service robots. Five lab, field, and online studies reveal an …

Inclusive green growth has garnered significant attention from governments and
international organizations worldwide. Utilizing data from 282 cities in China spanning from …

This work provides a conceptual introduction to mediation, moderation, and conditional
process analysis in psychological research. We discuss the concepts of direct effect, indirect …

With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …

Abstract Background and Aims The effects of diet quality (DQ), physical activity (PA), and
socioeconomic status (SES) on the risk of NAFLD are unclear. We examined the association …