Artificial intelligence in advertising: advancements, challenges, and ethical considerations in targeting, personalization, content creation, and ad optimization
B Gao, Y Wang, H ** through short video communities has become a new trend, but few currently
understand users' purchase intention toward TikTok online courses. This research …
understand users' purchase intention toward TikTok online courses. This research …
Why the little things matter: Exploring situational influences on customers' self-service technology decisions
The bulk of self-service research has focused on customers' static attitudes toward the
technology while failing to note that situational influences can often have just as much, if not …
technology while failing to note that situational influences can often have just as much, if not …
Antecedents of student MOOC revisit intention: Moderation effect of course difficulty
L Huang, J Zhang, Y Liu - International Journal of Information Management, 2017 - Elsevier
In response to the research gap in the current literature regarding the low student retention
of Massive Open Online Courses (MOOCs), this study uses task-technology fit theory to …
of Massive Open Online Courses (MOOCs), this study uses task-technology fit theory to …
Cognition matters: Enduring questions in cognitive IS research
We explore the history of cognitive research in information systems (IS) across three major
research streams in which cognitive processes are of paramount importance: develo** …
research streams in which cognitive processes are of paramount importance: develo** …