Walter Lippmann coined the famous phrase “the pictures in our heads” in 1922 (Lippmann,
1922), yet the importance of images for social scientifi c study has remained undervalued …

A meta-analysis of health communications examines the influence of 22 tactics and six
individual characteristics on intentions to comply with health recommendations. The analysis …

Based upon a previous qualitative study a questionnaire ascertaining adolescents'
awareness of gambling advertisements and their impact upon their behavior was developed …

This paper presents a study on the sociocognitive effects of news frames on immigration.
One hundred and eighty-six individuals were exposed to a newspaper story on increased …

Roughly half of all causes of mortality in the United States are tied to social and behavioral
variables including smoking, alcohol use, diet and sedentary lifestyle (Institute of Medicine …

The aim of this article is to further knowledge of the explanatory processes of narrative
persuasion in the field of health communication, using data obtained in a research study of …

This study aimed to contribute to the understanding of the mechanisms explaining the so-
called framing effect. Experimental research (N= 355) was carried out with a 2× 2 between …

Using humor to communicate threatening information in advertising can often be observed
in practice, but scholars have seldom investigated its effects. Drawing from dual processing …

This research explored the effectiveness of narrative advertising and argument advertising
in increasing mental illness (depression) literacy. Results showed that narrative advertising …

Outreach programs are interventions that have the potential to influence the unique context
of human–wildlife conflict as well as the political, economic, and social systems within which …