Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

Cross‐border electronic commerce (CBEC) was developed from traditional e‐commerce to
cater to the growing demand for online transactions among global traders. Consumer …

Mobile payment systems are increasingly seen as the lifeline of an economy and recognized
as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study …

Digitization, informatization, and Internet penetration have led to a significant rise in cross-
border e-commerce (CBEC), attracting considerable interest from academia, government …

Although cross-border e-commerce (CBEC) has experienced rapid development, severe
issues remain, including information asymmetry and uncertainty. Social commerce platforms …

Purpose Video game streaming (VGS) is emerging as an extremely popular, highly
interactive, inordinately subscribed and very dynamic form of digital media. Incorporated …

A research model is proposed based on the telepresence theory to determine the long-term
mechanism for generating consumer purchasing intention and explore potential information …

The platform of cross-border e-commerce has gained momentum in recent years. It is of
paramount importance to fathom the factors influencing consumers' choice of the platform …

Recent advancements in social computing have led to a significant impact on the boundary
between the virtual and real worlds. This study explores the virtual world within digital …

Supply chains play a decisive role in the development of e-commerce. Although site
selection problem for e-commerce warehouses is an important aspect of supply chain …