Cross-functional product development teams, creativity, and the innovativeness of new consumer products
Multiple studies have found that the primary determinant of new product failure is an
absence of innovativeness—the extent to which a new product provides meaningfully …
absence of innovativeness—the extent to which a new product provides meaningfully …
Market orientation: review, refinement, and roadmap
BJ Jaworski, AK Kohli - Journal of Market-Focused Management, 1996 - Springer
Over the past ten years, significant progress has been made in the market orientation area.
Scholarly attention has focused on the definition, measurement, and impact of a market …
Scholarly attention has focused on the definition, measurement, and impact of a market …
IT competency and firm performance: is organizational learning a missing link?
MJ Tippins, RS Sohi - Strategic management journal, 2003 - Wiley Online Library
Many companies have developed strategies that include investing heavily in information
technology (IT) in order to enhance their performance. Yet, this investment pays off for some …
technology (IT) in order to enhance their performance. Yet, this investment pays off for some …
A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes
C Homburg, C Pflesser - Journal of marketing research, 2000 - journals.sagepub.com
Previous research addressing market orientation from a cultural perspective typically has
used behavioral measures of this construct. Drawing on literature in the fields of …
used behavioral measures of this construct. Drawing on literature in the fields of …
The effects of entrepreneurial proclivity and market orientation on business performance
The recent literature suggests a potential tension between market orientation and
entrepreneurial proclivity in achieving superior business performance. This is unsettling for …
entrepreneurial proclivity in achieving superior business performance. This is unsettling for …
The value relevance of digital marketing capabilities to firm performance
C Homburg, DM Wielgos - Journal of the Academy of Marketing Science, 2022 - Springer
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
How and when do big data investments pay off? The role of marketing affordances and service innovation
Big data technologies and analytics enable new digital services and are often associated
with superior performance. However, firms investing in big data often fail to attain those …
with superior performance. However, firms investing in big data often fail to attain those …
Digital business capability: its impact on firm and customer performance
Digital business transformation forces firms to develop foundational capabilities to remain
competitive. However, despite considerable academic and managerial interest, the nature of …
competitive. However, despite considerable academic and managerial interest, the nature of …
Organizing for marketing excellence
Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …
marketing gets done. This review of the past 25 years of scholarship on marketing …
Leveraging digital technologies: How information quality leads to localized capabilities and customer service performance
P Setia, P Setia, V Venkatesh, S Joglekar - MIS quarterly, 2013 - JSTOR
With the growing recognition of the customer's role in service creation and delivery, there is
an increased impetus on building customer-centric organizations. Digital technologies play …
an increased impetus on building customer-centric organizations. Digital technologies play …