Online display advertising markets: A literature review and future directions

H Choi, CF Mela, SR Balseiro… - Information Systems …, 2020 - pubsonline.informs.org
This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

Online matching: A brief survey

Z Huang, ZG Tang, D Wajc - ACM SIGecom Exchanges, 2024 - dl.acm.org
Matching, capturing allocation of items to unit-demand buyers, or tasks to workers, or pairs of
collaborators, is a central problem in economics. Indeed, the growing prevalence of …

Dual mirror descent for online allocation problems

S Balseiro, H Lu, V Mirrokni - International Conference on …, 2020 - proceedings.mlr.press
We consider online allocation problems with concave revenue functions and resource
constraints, which are central problems in revenue management and online advertising. In …

Online matching and ad allocation

A Mehta - … and Trends® in Theoretical Computer Science, 2013 - nowpublishers.com
Matching is a classic problem with a rich history and a significant impact, both on the theory
of algorithms and in practice. Recently there has been a surge of interest in the online …

A dynamic near-optimal algorithm for online linear programming

S Agrawal, Z Wang, Y Ye - Operations Research, 2014 - pubsonline.informs.org
A natural optimization model that formulates many online resource allocation problems is
the online linear programming (LP) problem in which the constraint matrix is revealed …

Fast algorithms for online stochastic convex programming

S Agrawal, NR Devanur - Proceedings of the twenty-sixth annual ACM-SIAM …, 2014 - SIAM
We introduce the online stochastic Convex Programming (CP) problem, a very general
version of stochastic online problems which allows arbitrary concave objectives and convex …

Online stochastic packing applied to display ad allocation

J Feldman, M Henzinger, N Korula, VS Mirrokni… - European Symposium …, 2010 - Springer
Inspired by online ad allocation, we study online stochastic packing integer programs from
theoretical and practical standpoints. We first present a near-optimal online algorithm for a …

Autobidding with constraints

G Aggarwal, A Badanidiyuru, A Mehta - … , WINE 2019, New York, NY, USA …, 2019 - Springer
Autobidding is becoming increasingly important in the domain of online advertising, and has
become a critical tool used by many advertisers for optimizing their ad campaigns. We …

Online Dependent Rounding Schemes for Bipartite Matchings, with

J Naor, A Srinivasan, D Wajc - Proceedings of the 2025 Annual ACM-SIAM …, 2025 - SIAM
We introduce the abstract problem of rounding an unknown fractional bipartite b-matching x
revealed online (eg, output by an online fractional algorithm), exposed node-by-node on …

Edge-weighted online bipartite matching

M Fahrbach, Z Huang, R Tao, M Zadimoghaddam - Journal of the ACM, 2022 - dl.acm.org
Online bipartite matching is one of the most fundamental problems in the online algorithms
literature. Karp, Vazirani, and Vazirani (STOC 1990) gave an elegant algorithm for …