Immersive technologies for tourism: a systematic review
This review provides a comprehensive view of immersive technology in tourism by critically
analysing prior scholarly work. More specifically, it identifies the recent use of immersive …
analysing prior scholarly work. More specifically, it identifies the recent use of immersive …
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …
current study was to explore the influence of virtual wine tours on young consumers' wine …
Immersive multisensory virtual reality technologies for virtual tourism: A study of the user's sense of presence, satisfaction, emotions, and attitudes
Virtual reality (VR) technologies have been used successfully in tourism marketing. While
most conventional VR applications are of an audiovisual nature, the constant evolution of …
most conventional VR applications are of an audiovisual nature, the constant evolution of …
A systematic literature review on travel planning through user-generated video
This study is conducted to provide a systematic review of the existing publications regarding
the usage of user-generated video (UGV) for travel planning to present insights, highlight the …
the usage of user-generated video (UGV) for travel planning to present insights, highlight the …
The role of virtual reality interactivity in building tourists' memorable experiences and post-adoption intentions in the COVID-19 era
Purpose This study aims to examine the impact of virtual reality (VR) interactivity elements,
including synchronicity, two-way communication and active control, on tourists' VR …
including synchronicity, two-way communication and active control, on tourists' VR …
[HTML][HTML] Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry
This study investigates how virtual reality (VR) can enhance telepresence and stimulate VR
use and travel intentions in the sustainable tourism industry. 512 local and international …
use and travel intentions in the sustainable tourism industry. 512 local and international …
The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia
The purpose of this research is to analyse the practices of virtual reality marketing in the Bali
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …
Immersive virtual reality for increasing presence and empathy
Background Immersive VR is still rarely used as an intervention for meeting the affective end
goals of student learning despite its positive impact on affection. Also, studies regarding the …
goals of student learning despite its positive impact on affection. Also, studies regarding the …
The emperor's new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands
to provide enriched self-explorative experiences. The increased popularity of VTOs makes it …
to provide enriched self-explorative experiences. The increased popularity of VTOs makes it …
Examining presence in immersive virtual reality and website interfaces through the cognitive fit and cognitive load theories
Purpose The purpose of this paper is to assess the effects of presence on users' information
processing in mediated visualizations using immersive virtual reality (VR) and websites …
processing in mediated visualizations using immersive virtual reality (VR) and websites …