Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

The tourism sector is presently facing new challenges resulting from the increasing
digitalization of society. Boosted by industry 4.0, new tourism dynamics are emerging …

Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

Business' ethics have changed the landscape of commerce around the world lately.
Legitimacy, robustness, and morality are among the most important factors that build …

With the emergence of emerging 4IR technologies, AI application tools (chatbots) are
becoming more and more popular and widespread in various fields, including education …

This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shop** behaviours. This study seeks to develop an integrated model of the critical role of …

In recent years, examining the determinants and outcomes of online trust in emerging online
markets in the North Africa Region has been lacking. Therefore, the purpose of this study is …