In this paper we focus through a series of interviews on the relation between sound and
brand identity in the context of musical and sound design for the industry. The interviews …

The paper presents a specific sound design process implemented upon a collaboration with
an important stakeholder of the wine (Champagne) industry. The goal of the project was to …

Most of our significant products refer to a brand which influences our purchase decisions,
the degree of attachment to a product and impacts the outcome of the user experience …

Co-design approaches invite users in the early phases of design process for designing new
products or services, which helps collecting users' Kansei data. As users are not formally …

Aujourd'hui, l'identité sonore des marques concerne principalement les musiques associées
aux publicités ou diffusées sur les points de vente, ainsi que des éléments de …

The aim of this chapter is to present a first understanding of the Kansei design approach and
how it can be bridged within an industrial context. It proposes a theoretical point of view of …

Les marques cherchent à communiquer leur identité à travers de nouveaux vecteurs
d'émissions. Aujourd'hui, l'identité sonore des marques concerne principalement les …

In this paper the authors will investigate early experience-centred design activities. Twenty-
seven past industrial design projects were analysed. Information was gathered from …

Most of our significant products refer to a brand which influences our purchase decisions,
the degree of attachment to a product and impacts the outcome of the user experience. The …

What we talk about when we talk about auditory experiences: Page 1 1 What we talk about
when we talk about auditory experiences: A holistic tool for describing and evaluating …