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[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …
where data-driven decision making is crucial for successful strategies. At the same time, the …
Data science and big data analytics: a systematic review of methodologies used in the supply chain and logistics research
Data science and big data analytics (DS &BDA) methodologies and tools are used
extensively in supply chains and logistics (SC &L). However, the existing insights are …
extensively in supply chains and logistics (SC &L). However, the existing insights are …
[HTML][HTML] How do digital capabilities affect firm performance? The mediating role of technological capabilities in the “new normal”
This study proposes a model to explain the effect of digital capabilities on firm performance
in the “new normal” context from a firm-level perspective. Moreover, it analyzes the …
in the “new normal” context from a firm-level perspective. Moreover, it analyzes the …
The digital marketing capabilities gap
Over the past two decades, digitalization has revolutionized not only consumer marketing
but also industrial marketing. Both industrial marketing scholars and industrial marketers …
but also industrial marketing. Both industrial marketing scholars and industrial marketers …
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …
knowledge creation, user knowledge creation and external market knowledge creation to …
Applications of artificial intelligence in B2B marketing: Challenges and future directions
With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …
B2C E-commerce customer churn prediction based on K-means and SVM
X **ahou, Y Harada - Journal of Theoretical and Applied Electronic …, 2022 - mdpi.com
Customer churn prediction is very important for e-commerce enterprises to formulate
effective customer retention measures and implement successful marketing strategies …
effective customer retention measures and implement successful marketing strategies …
Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Predicting employee attrition using machine learning techniques
There are several areas in which organisations can adopt technologies that will support
decision-making: artificial intelligence is one of the most innovative technologies that is …
decision-making: artificial intelligence is one of the most innovative technologies that is …
Guest editorial: Artificial intelligence for B2B marketing: Challenges and opportunities
A growing body of evidence indicates that implementing artificial intelligence (AI) at scale
can improve market performance in B2B settings by accelerating decision-making process …
can improve market performance in B2B settings by accelerating decision-making process …