Influence maximization has recently received significant attention for scheduling online
campaigns or advertisements on social network platforms. However, most studies only focus …

Viral marketing is one of the most important marketing trends of today as it offers companies
the opportunity to reach large masses, low cost, increases brand awareness and has higher …

Social media web sites have become major media platforms to share personal information,
news, photos, videos and more. Users can even share live streams whenever they want to …

The popularity of many social media sites has prompted both academic and practical
research on the possibility of mining social media data for the analysis of public sentiment …

Background: With the emergence of new social platforms, nascent strategies of Viral
Marketing utilizing User-generated Content has developed. TikTok is a new social media …

El propósito de este documento es explorar la estructura intelectual del marketing viral, su
evolución y tendencias de investigación. Para ello, a partir de técnicas y herramientas de la …

This innovative book proposes a conceptual framework to integrate the ecological and
tourism aspects of Protected Area regulation, assisting decision-makers to develop …

The current marketing landscape, apart from conventional approaches, consists of
campaigns designed especially for launching information diffusion processes within online …

Destination image is considered one of the most researched topics in tourism. Studies have
focused on how image formation agents can be leveraged to shape the image of a …

The advent of electronic communication has transformed the nature of modern marketing
communication and purchase intentions as a consequence of far reaching changes to …