This empirical study examined the role of public procurement towards the growth of SMEs in
Mbeya, Tanzania. The study was guided by three specific objectives: To examine the role of …

Most of the studies on social media usage (SMU) are based on the individual view while
some are from the organizational viewpoint. Nevertheless, most of these studies were …

This study investigated the relationship between utilization of social media and performance
of SMEs in Dodoma City, Tanzania. The specific objectives of the study were to examine the …

The purpose of this study was to examine the effect of social media marketing on marketing
performance of the manufacturing companies in Tanzania. Specifically, the study aimed to …

The relationship between religion and social media has been critically discussed on
potential benefits and opportunities the work of faith-based organizations (FBOs) enjoys in …

The tourism sector is among the most profitable sectors with a high contribution to the world
economy. The majority of tourism organisations are operated as small and medium-sized …

This study was conducted with the aim of exploring the role of social media in promoting
organizational brand. The study had three objectives. The first objective is to determine the …

Social media has increasingly become the new platform for conducting business activities,
especially amongst Micro, Small and Medium Enterprises (MSMEs) on account of its …

The study examines the benefits of using social media by small and medium enterprises
(SMEs), how the SMEs can engage the customers and business for achieving their …

Social networking sites play a significant role in the performance of small and medium
enterprises (SMEs), particularly in terms of enhancing productivity and profitability. Also …