Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …

Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Scientifically judging and comparing different mobile e-commerce retailing applications
(apps) are essential to increase online shop** efficiency and enhance design for system …

The paper aims at exploring the antecedents of customers' online purchase intention and
behaviour, and at uncovering sources of heterogeneity. A sample of customers was …

Purpose Negative brand engagement represents a pervasive and persistent feature of
interactivity in online contexts. Although existing research suggests that consumer negativity …

The broad development of Internet has enabled the information and communications
technology (ICT) and the blockchain technology (BT) to transform the traditional operational …

This study investigated the relationship between brand identity, brand lifestyle congruence,
brand satisfaction, and repurchase intention. In addition, this study examined how the …

The rapid development of online technology has facilitated the gradual growth and
development of e‐commerce and online marketing, creating a new business model and new …

The COVID-19 pandemic has significantly impacted global society and economies,
prompting a shift in online consumer purchasing behavior (OCPB). This study aims to …

The main purpose of this study is to present a detailed typology of online revenge behaviors
that identifies the differential factors affecting this behavior in terms of triggers, channels, and …