Due to the increasingly competitive landscape in the international higher education
marketplace, colleges and universities have much to gain from the benefits of successful …

The purpose of this review is to identify key research themes in the field of higher education
(HE) supply-side marketing through a systematic search of journal article databases of …

Internationalization has become a buzzword in universities today. As a result of the breadth
of the term the concept lends itself to many interpretations. There is a view that South African …

Internationalisation is an important worldwide phenomenon and a major trend in higher
education. It is also one of the ways nations react to the impact of globalisation. There are …

Social networking sites (SNSs) allow companies to achieve their marketing objectives at
relatively low costs, improved brand awareness and increased sales. The purpose of this …

In recent years, there has been a rapid increase in the number of international students
enrolled in Malaysian universities. International students often experience transition and …

Innovation is vital as it contributes to business sustainability and success in a rapidly
changing business environment characterised by high customer expectations and …

Purpose–The purpose of this paper is to examine the impact of cultural distance,
governance quality, and market attractiveness on attachment of agents with a university …

This chapter builds the rationale and the theoretical background of the study. It introduces
the background of the study including internationalization of higher education …

Despite various studies into the relationship between performance and the export market
orientation, researchers still argue that the current findings remain mixed and inconclusive …