Optical nanomaterials have been widely used in anticounterfeiting applications. There have
been significant developments powered by recent advances in material science, printing …

This article captures the present state of research on counterfeit luxury consumption by
providing a critical review of the existing body of knowledge. The article proposes a novel …

Few studies have examined the relationships between brands and consumers in the context
of counterfeiting. In this context, this research aims to explore how the attachment of a …

Purpose–The purpose of this paper is to examine the emergence of a global luxury brand
industry and discusses previous conceptualisations of luxury brands. In this endeavour, the …

Only a few studies have examined the relationship between consumers' self–brand
connection and the intention to purchase counterfeit luxury brands in emerging economies …

Purpose–This paper analyzes consumers' attitudes and behaviors towards online piracy
and their willingness to try subscription-based music services. The objective is to develop …

Research relevant to the creation and development of luxury brands is a growing area of
interest and importance to branding practitioners and scholars. The issue here is that it is …

This research investigates counterfeit luxury consumption in the Gulf Cooperation Council
(GCC) countries, where consumers are so affluent that their consumption of counterfeit …

Purpose Counterfeiting is an increasingly global phenomenon that threatens the economy
as a whole and also presents a risk for the consumers. The purpose of this study is to …

The objectives of this study are to review the literature on counterfeiting, to develop a
morphological analysis (MA) framework and to identify the major research gaps that offer …