The year 2021 is one of the most significant years for live streaming commerce, since
numerous sectors and businesses have begun to sell their items in the form of live broadcast …

When the anthropologist Donald Horton and the sociologist R. Richard Wohl published their
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass …

The journalism-audience relationship is a key research topic within communication and
journalism studies. Digitalization, which has transformed the relationship, has made it even …

Podcasts have been on the rise recently with both audience numbers and advertising
revenue increasing. Scholars have been scrutinizing the medium for quite some time …

As one of the first empirical analyses focusing on corporate executive officers'(CEOs)
communication style on social media and its impacts, the study aims to advance the …

Purpose Drawing on the example of car manufacturer Tesla and its early investor Elon
Musk, the purpose of this paper is to explore the connection between the personal …

Although romantic parasocial phenomena with media characters can have a significant
impact on individuals' lives, little is known about the personal predictors that facilitate their …

In recent years, celebrity philanthropy and activism has attracted much attention from the
media, sparking a great deal of public interest. As exponents and endorsers of the …

The idea that the success of media personae in attracting audiences and maintaining their
loyalty depends on the creation of a pseudo-friendship, known as para-social relationships …

This article analyses Twitter responses to the death of musician David Bowie as an inroad to
a discussion about characteristics and functions of Twitter in the mediated relationships …