The effectiveness of advertising and price during conflict delistings

M Hermans, K Cleeren, N Raassens - International Journal of Research in …, 2024 - Elsevier
Negotiations between manufacturers and retailers often go sour and result in conflict
delistings in which the manufacturers' products are removed from the retailers' assortment …

Frontiers: estimating the long-term impact of major events on consumption patterns: evidence from COVID-19

S Oblander, DM McCarthy - Marketing Science, 2023 - pubsonline.informs.org
We propose a general and flexible methodology for inferring the time-varying effects of a
discrete event on consumer behavior. Our method enables analysis of events that span the …

Remote Learning and<? pag\break?> Educational Inequality

ZAQIDGQ Zheng, S Jiang… - Production and …, 2024 - journals.sagepub.com
<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ4]?><? show [AQ ID= GQ5 POS=
12pt]?> Educational equity serves as a cornerstone for a fair and flourishing society …

Gaining From Losing a Competition in Product Variety

X Wan, HA Li - Production and Operations Management, 2024 - journals.sagepub.com
This article studies the impact of a competing firm's substantial expansion in product variety,
achieved through modularity and delayed differentiation, on the sales and inventory of the …

Two Essays on Product Management at the Dynamic Interface between Manufacturers and Retailers

W Li - 2024 - escholarship.mcgill.ca
Product management is undeniably the foundation of most marketing activities. While
manufacturers make significant investments in product development, the availability of their …

Are Complements Really Complementary? An Empirical Structural Estimation of Consumer Purchase Behavior across Product Categories

XL Zhang, D Dai, YO Yao - An Empirical Structural Estimation of …, 2023 - papers.ssrn.com
Consumers make multicategory purchase decisions during a shop** trip. Understanding
consumer multicategory decision helps retailers to determine the inventory level of different …