This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …

Purpose The concept of innovation is gaining ground steadily in the context of an
increasingly competitive and highly volatile banking sector. The purpose of this paper is to …

Purpose The purpose of this paper is to examine the dimensions of e-service quality, its
effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in …

The financial services are key instrument for the right evolution of economy, mainly in the
emerging countries. Therefore, the evaluation of the financial services is crucial for the …

The purpose of this study is to provide empirical evidence to support the role of sensory
marketing in the restaurants. Data were collected through a survey from the customers of the …

Since customer revisitation was found to be one of the most important indicators of service
loyalty and success, both academic and practical researchers have attempted to investigate …

This study was on the effect of promotional mix on the marketing of insurance services. It
aimed to examine the effects of advertising, personal selling, public relations, and direct …

Pawnshop is one of the non-bank financial institutions that is an alternative for the
community in meeting short-term needs. In this pawnshop business, there are many …

Psychographic segmentation is popular within the tourism literature. It is useful in describing
a prototypical customer, however psychological attributes are hard to detect at the individual …