Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …

The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

This study aims to develop a more comprehensive customer-based destination brand equity
model, compared to those examined in previous studies. In line with the research purpose …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

Purpose Given the growing preference for internet celebrity restaurants, it is crucial to
explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this …

Management research is allocating energies to seek ways to improve organizational
performance. Branding has become a significant phenomenon that academicians and …

Because of the unusual environmental attributes of tourism activities, how to effectively
inform and remind tourists of the risk information of tourism destinations is of great …

The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …