Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …

Abstract Small-business owners represent 99.9% of all US employer firms, employ 48% of
the private sector employees, and provide 41.2% of the total US private payroll. However …

A critical question arises as to whether data analytics (DA) can bring value and improve
organizational performance. The benefit offered by DA can be achieved only when …

Purpose The purpose of the current research is to investigate the relationship between
marketing capabilities and marketing innovation toward the sustainable competitive …

This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …

Purpose–The purpose of this paper is to explore the extent to which traditional marketing
theory and practice can be applied in small-and medium-sized enterprises (SMEs) and …