The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …

People often share opinions and information with their social ties, and word of mouth has an
important impact on consumer behavior. But what drives interpersonal communication and …

In the digital environment, chatbots as customer service agents assist consumers in decision
making. Based on the computers-are-social-actors paradigm, this study examines the …

The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …

This study was undertaken to analyze whether luxury fashion retail brands can adhere to
their core essence of providing personalized care through e-services rather than through …

Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …

Influencers are non-celebrity individuals who gain popularity on social media by posting
visually attractive content (eg, photos and videos) and by interacting with other users (ie …

Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …

Purpose With the popularity of social media and, recently, live streaming, internet celebrity
endorsements have become a prevalent approach to content marketing for e-commerce …

In today's connected world, customer engagement behaviors are very important. Many
companies launch initiatives to stimulate customer engagement. However, despite evidence …