Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

The increase in the variety of channel formats, and the progression from single, to multi-,
then to omni-channel marketing has made shop** and buying more convenient for …

The fast-paced growth of e-commerce is rapidly changing consumers' shop** habits and
sha** the future of the retail industry. While online retailing has allowed companies to …

Abstract Coenzyme Q 10 (CQ 10) is known as an endogenous cellular antioxidant, naturally
found in every cell of the human body and plays an important role in maintaining human …

In this paper, the authors review current literature on retail formats and propose a new
customer-centric framework for retailers to focus on as they continue to innovate and evolve …

Omnichannel environments where customers shop online and offline at the same retailer
are ubiquitous, and are deployed by online-first and traditional retailers alike. We focus on …

Marketers distinguish three types of media: paid (eg, advertising), owned (eg, company
website), and earned (eg, publicity). The effects of paid media on sales have been …

We explore how Internet browsing behavior varies between mobile phones and personal
computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing …

The authors use evidence from store openings by a bricks-and-clicks retailer to examine the
drivers of substitution and complementarity between online and offline retail channels. The …

While millions of products are sold on its retail platform, Amazon. com itself stocks and sells
only a very small fraction of them. Most of these products are sold by third-party sellers who …