Brand hate: A literature review and future research agenda
Purpose A conceptual confusion has evolved in brand hate (BH) research mainly due to
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …
multiple conceptualizations, models and constructs in the field. As such, there is an urgent …
Brand hate: A systematic literature review and future research agenda
With the upsurge in academia's interest in understanding the feeling of hatred toward brands
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust
Corporate social responsibility has been extensively discussed and linked to the firm
performance by the researchers. However, a significant research gap remains unexplored …
performance by the researchers. However, a significant research gap remains unexplored …
The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
Impact of social commerce constructs and social support on social commerce intentions
Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …
constructs (SCCs), social support and relationship quality on social commerce intentions …
[引用][C] Investigating the causes and consequences of brand attachment of luxury fashion brand: the role of gender, age, and income
EG Marsasi, AD Yuanita - Media Ekonomi Dan Manajemen, 2023 - jurnal.untagsmg.ac.id
In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
[HTML][HTML] Transformational leadership and civic virtue behavior: Valuing act of thriving and emotional exhaustion in the hotel industry
The study aims to examine the impact of transformational leadership (TL) on employee civic
virtue behavior (CVB) by applying social exchange theory. Inconsistent findings from …
virtue behavior (CVB) by applying social exchange theory. Inconsistent findings from …
Employee agility and enterprise social media: The Role of IT proficiency and work expertise
Enterprise social media (ESM) is an emerging technology that is widely adopted by
organizations as a digital platform for facilitating employee communication. However, very …
organizations as a digital platform for facilitating employee communication. However, very …
Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting
The purpose of this study is to investigate the brand hate phenomenon for service products
in a cross-channel setting (offline/online environment). To reach this objective, structural …
in a cross-channel setting (offline/online environment). To reach this objective, structural …
Organizational justice and knowledge sharing behavior: The role of psychological ownership and perceived organizational support
Purpose Knowledge sharing (KS) has been consistently acknowledged as a critical factor in
the organizational development and the betterment of employees. The purpose of this paper …
the organizational development and the betterment of employees. The purpose of this paper …