Consumers play a crucial role in reducing the burden on the environment through their food
choices. Currently, food choices are mainly determined by price, convenience, taste and …

During the last few decades, interest in organically produced food has steadily risen around
the world. Consequently, academic interest in better understanding the different motives and …

Purpose–The theory of planned behavior (TPB) served as a framework for identifying major
antecedents of everyday green purchasing behavior and for determining their relative …

There is an ongoing trend towards the consumption of organic food in many industrialized
countries. For food producers and marketers, it is interesting to know the determinants of …

Research in the area of environmentally friendly purchasing behavior reports inconsistent
findings. It is also unclear which factors determine real buying behavior. Therefore, the …

Prior research has shown that people associate happiness and pleasure with the
consumption of organic food. So far wellbeing has been studied mainly as a motivational …

When someone decides to buy organic food products trust plays a role. Consumers, in fact,
are neither supposed to have the appropriate knowledge to evaluate the characteristics of …

This paper examines consumer preferences and choice behavior in purchasing organic
food products. Two studies investigate the role of organic food attributes in the consumer …

With increasing global pressures on agriculture as well as increasing environmental
concerns, and confusing or even misleading information about food, consumers still need to …

Lack of trust is thought to be one of the most significant barriers to the consumption of
organic foods, which is an important dimension of sustainable behaviour. Building trust in …