Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

Consumers' increased knowledge and awareness of environmental issues have not
translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon …

The transition towards a circular economy is a crucial issue to pursue a more sustainable
development. In this transition, consumers' comprehension and engagement are necessary …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

This study investigates the reasons for consumer resistance towards purchase of eco-
friendly cosmetic products using the innovation resistance theory. Thus we extend the theory …

Rapid economic growth and resulting overconsumption have accelerated environmental
deterioration worldwide, prompting escalated consumption-related environmental concerns …

Promoting consumer purchase behaviour of eco-friendly products is key to environmental
sustainability. This research aims to investigate how different factors may enhance or …

Today's linear economic model is increasingly problematic. Creating a closed-loop model in
production and consumption is a preferred alternative to address environmental and social …

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of
their actions on the environment; for example, by recycling and reducing energy …