Strategic flexibility: A review of the literature

D Brozovic - International Journal of Management Reviews, 2018 - Wiley Online Library
Previous literature reviews of strategic flexibility have a number of shortcomings: they lack a
specific focus in the field, provide an excessive definitional focus or lack a clear empirical …

Organisational change towards servitization: a theoretical framework

A Ziaee Bigdeli, T Baines, OF Bustinza… - Competitiveness …, 2017 - emerald.com
Purpose The need for a holistic framework for studying organisational transformation
towards Servitization is implicit. This is particularly relevant as Servitization demands …

Characterizing customer experience management in business markets

L Witell, C Kowalkowski, H Perks, C Raddats… - Journal of Business …, 2020 - Elsevier
Managing the customer experience has become a top priority for marketing managers and
researchers. Research on customer experience management (CEM) has traditionally …

Moving to subscriptions: service growth through business model innovation in consumer and business markets

B Nansubuga, C Kowalkowski - Journal of Service Management, 2024 - emerald.com
Purpose Subscription offerings are being hailed as the next service growth engine for
companies in both business-to-consumer (B2C) and business-to-business (B2B) markets …

The network orchestrator as steward: Strengthening norms as an orchestration practice

E Dessaigne, C Pardo - Industrial Marketing Management, 2020 - Elsevier
B2B literature widely agrees that value is co-created through network dynamics. The
Network Orchestration concept draws our attention to practices that allow the assembling …

Understanding public relations in the 'sharing economy'

A Gregory, G Halff - Public Relations Review, 2017 - Elsevier
In spite of the macro-economic impact of the so-called 'sharing economy'there is a nearly
complete dearth of contributions from the communication academy to its discourse. More …

Strategic flexibility in small firms

S Sen, K Savitskie, RV Mahto, S Kumar… - Journal of Strategic …, 2023 - Taylor & Francis
Contrasted with their larger counterparts, small firms are disadvantaged due to their limited
resources, economies of scale, and managerial expertise. However, the ability to respond …

Small businesses and e-government participation: the role of personalisation preference and intermediaries

M Scutella, C Plewa, C Reaiche - Internet Research, 2024 - emerald.com
Purpose Advances in technology have given rise to an increased demand by small
businesses for personalised e-government services. Given the importance of small …

Small-firm growth-enabling capabilities: A framework for young technology-based firms

MB Atzmon, J Vanderstraeten, S Albers - Technovation, 2022 - Elsevier
Acknowledging the importance of capabilities for growth and the non-linearity of young
technology-based firms'(YTBFs') growth trajectories, we adopt a dynamic-states perspective …

Service flexibility: conceptualizing value creation in service

D Brozovic, F Nordin, D Kindström - Journal of Service Theory and …, 2016 - emerald.com
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