Word-of-mouth (WOM) has been recognized as one of the most influential resources of
information transmission. However, conventional WOM communication is only effective …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

Consumers are increasingly using online consumer reviews (OCRs) to learn about product
quality. It is thus paramount for marketers to understand what makes OCRs helpful to …

A growing body of research has emerged on online product reviews and their ability to elicit
performance outcomes desired by retailers; yet, a common understanding of the …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

This study examines the effect of online reviews on new product sales for consumer
electronics and video games. Analyses of panel data of 332 new products from Amazon …

This article uses actual word-of-mouth (WOM) information to examine the dynamic patterns
of WOM and how it helps explain box office revenue. The WOM data were collected from the …

Research has widely demonstrated that personal sources of information are more influential
than firm-generated sources. The potential impact of others' opinions has dramatically …

With the growth and evolution of the Internet, electronic peer-to-peer referrals have become
an important phenomenon, and marketers have tried to exploit their potential through viral …

The ability to exchange opinions and experiences online is known as online word of mouth
(WOM) and has been shown in the literature to have the potential to impact e‐commerce …