The adoption of technology for marketing is crucial for the survival of small and medium
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …

The advancement in digital technologies has led to an explosive information phenomenon,
particularly in Internet shop**. This paper attempts to examine the trust element in the …

A structured equation modeling was utilized to investigate the factors that influence
purchases of fashion apparel through Omni-channel retailing. Omni-channel retailing is an …

This study investigates the determinants of e-wallet user intention in Malaysia due to the
emergence of sharing economy. A structured questionnaire was used to collect data from a …

Asia Pacific is renowned as a travelling hot spot amongst both domestic and international
tourists. With Malaysia as the focal point, and based on the foundation of Stimulus-Organism …

Purpose: This study examines how social media affects the fashion business, paying
particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at …

Today, online consumers' shop** experiences are wholly transformed because of
technology to maximize consumer shop** experiences. However, even after increased …

The study examines the impact of social media use on purchase intention of social media
users in Angeles City, Philippines. Furthermore, it investigates how perceived risk and trust …

In today's world, online shop** has become a common method of purchasing goods.
Online shop** allows consumers to purchase various products and services from the …

The recent outbreak of COVID-19 has changed the world drastically. Consumers are
predicted to think, react and behave differently during and after the pandemic. This study is …