Purpose The ease and convenience of online shop** are shifting the customers to e-
tailers. This has prompted offline retailers to re-examine behavioural patterns along with a …

Purpose The present study aims to examine the current digital information literacy (DIL)
skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a …

This study analyses the function of value co-creation in mediating the relationship between
brand orientation, brand performance, and innovation capacities in China's small and …

Brand orientation is a relatively recent construct in marketing literature, and is considered by
various researchers, academics, and professionals in the field of marketing as one of the …

This work intends to examine the Indian consumer’ s post-pandemic apparel buying
behaviour. The influence of factors such as serviceability, operability, trust, and hedonic …

Amaç–Çalışmanın amacı, beş sanal deneyimsel pazarlama öğesi (duyu, etkileşim, zevk,
akış, topluluk ilişkisi) ile müşterinin çevrimiçi satın alma niyeti ve çevrimiçi müşteri sadakati …

The objective of this quantitative correlational study was to concentrate on Generation X as
online consumers. The problem for this study was to determine Generation X's online …

I have not copied it from any source. I have gone through extensive review of literature of the
related published/unpublished research works and the use of such references made has …

본 연구의 목적은 상권 방문객들을 혁신성 수준에 따라 분류하고, 혁신성 수준에 대한
영향요인을 분석하는 것이다. 분석을 위해 서울시민을 대상으로 설문조사를 진행하였다. 잠재 …

Kaynakça var, dizin yok. ISBN: 978-625-8223-30-9 Copyright© Bu kitabın Türkiye'deki her
türlü yayın hakkı Eğitim Yayınevi'ne aittir. Bütün hakları saklıdır. Kitabın tamamı veya bir …