In recent years, many studies have been conducted on persuasive effects of narratives in a
health context. A striking feature of this research area is the diversity of the narratives that …

Persuasion is an important element of human communication. But in many situations, we
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

To understand the mechanisms underlying narrative persuasion, a growing body of
theoretical and empirical work suggests that narratives reduce audience resistance, possibly …

Misinformation can influence personal and societal decisions in detrimental ways. Not only
is misinformation challenging to correct, but even when individuals accept corrective …

The aim of this article is to further knowledge of the explanatory processes of narrative
persuasion in the field of health communication, using data obtained in a research study of …

In the context of public service advertisements promoting human papillomavirus (HPV)
vaccination, the current research examines 1) the relative persuasiveness of narrative vs …

Recent work demonstrates that narratives persuade via mechanisms distinct from other
persuasive message formats. The present work draws from the discourse processing and …

Narrative messages have the potential to convey causal attribution information about
complex social issues. This study examined attributions about obesity, an issue …