Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …

This paper presents a rigorous and in-depth systematic review of the literature on Basic
Psychological Needs Theory (BPNT) and its applications in marketing research. Despite the …

Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …

Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is
affecting any consumers cohort, millennials represent the lion's share among m-commerce …

Background Smartphone fitness apps are considered promising tools for promoting physical
activity and health. However, it is unclear which user-perceived factors and app features …

Short video games saw explosive growth and due to their rich content and strong
communication features have provided a new marketing platform for corporate commercial …

COVID-19 has drastically changed human life, both in the current era and, no doubt, in the
years to come. One of the hot topics during this period is whether and how COVID-19 will …

Despite the increasing usage of fitness applications, there is a dearth of research examining
how expectations from fitness applications impact people's post-adoption consumption and …